Privacy Policy

SECTION 1 – GENERAL INFORMATION

This Privacy Policy provides information on the collection, use, storage, processing, and protection of personal data of users and visitors of the website Payless. Its purpose is to ensure complete transparency regarding the handling of personal information and to clarify which types of data are collected, the reasons for collection, and how users can manage or delete their personal data.

This document has been prepared in accordance with the Brazilian General Data Protection Law (Law 13.709/18), the Brazilian Internet Civil Framework (Law 12.965/14), and the EU Regulation 2016/679 (GDPR). This policy may be updated due to regulatory changes, and we encourage users to review this section periodically.

SECTION 2 – HOW DO WE COLLECT USER AND VISITOR DATA?

Personal data is collected when users create an account/profile on the platform or when they use the platform’s features. Such data includes basic identification information like email address and full name. This data allows us to identify users, ensure security, and provide a better service experience.

SECTION 3 – WHAT PERSONAL DATA DO WE COLLECT?

The personal data collected includes information that helps optimize browsing and access to platform pages.

SECTION 4 – PURPOSE OF PERSONAL DATA COLLECTION

The personal data collected and stored by Payless serves the following purposes:

  • User and visitor well-being: to improve the services offered, fulfill commitments, enhance user experience, and provide features tailored to user needs.
  • Commercial: to personalize content and improve the platform’s services.
  • Registration data: to allow access to restricted platform content.
  • Contractual data: to ensure legal security and facilitate business transactions.

Processing of personal data for purposes not covered in this Privacy Policy will only occur after prior communication to the user.

SECTION 5 – DATA RETENTION PERIOD

Personal data is stored for the time necessary to provide services or fulfill the purposes described in this document. Users may request data deletion or anonymization, except where the law requires otherwise.

SECTION 6 – DATA SECURITY

The platform applies technical and organizational measures to protect personal data from unauthorized access, destruction, loss, alteration, or disclosure. However, the platform is not responsible for issues caused solely by third parties (e.g., hacker attacks) or by the user (e.g., sharing personal data with others). In the event of a data breach, users will be notified. Data is handled with confidentiality, and we may disclose personal information if required by law or if you violate our Terms of Service.

SECTION 7 – DATA SHARING

User profile data is not publicly shared in search engines or within the platform.

SECTION 8 – DATA TRANSFER TO THIRD PARTIES

Personal data is not shared with third parties.

SECTION 9 – COOKIES AND BROWSING DATA

Cookies are text files sent by the platform to the user’s device and stored locally, containing information about navigation. These include access details like location and access time. Users acknowledge and accept that cookies may be used for personalization of services.

SECTION 10 – CONSENT

By using the platform’s services and providing personal information, the user consents to this Privacy Policy. Users may cancel their registration, access, update, or correct their personal data at any time. Consent can also be withdrawn by contacting us through our support channels.

SECTION 11 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. Updates will take effect immediately upon publication. Users will be notified of significant changes. By continuing to use our services after changes, users indicate agreement with the new terms. In case of a merger or acquisition, user data may be transferred to the new owners.

SECTION 12 – JURISDICTION

For disputes arising from this document, Brazilian law shall apply. Any disputes must be filed in the court of the jurisdiction where the company’s headquarters are located.